Area 50 Inc., Home Page

Area 50 has been an industry leader in providing e-learning content for electronic product knowledge training systems for over 5 years. E-learning is better than traditional training methods for many situations because it's relatively in-expensive, it's on-demand, it's highly measurable and it's much easier to manage and keep updated.

Area 50 develops more engaging e-learning content by integrating years of advertising experience (which has taught us how to condense and communicate key messages and benefits) with our expertise in adult learning theory and practice (which has taught us how adults learn best).

Here are some examples of our e-learning work ...

Case Study:
Serta Mattress Company

Problem

Area 50 was challenged with creating training content for Serta that would both inform and entertain its users, helping Serta cut through the clutter of the online training landscape and provide something memorable and effective. Technically the module had to be accessible through a web-based interface, as well as be fast-loading regardless of the user's connection. The goal of the project was to provide the retail level sales force with the training required to better understand and sell the Serta brand.

Solution

Area 50 created a Flash-based e-learning module that combined photography, custom animation, video, and voice-over narration to explain the history, features and benefits of the Serta brand. To address common download constraints, the module was divided into learning chapters that could be downloaded and viewed sequentially to allow for smaller file sizes and various learning speeds.

Working closely with the client and copywriter, we were able to inject humour into the script to reinforce the lively personality of the Serta brand while still presenting key information concisely and effectively. We were also given rare permission to create custom animations of the Serta sheep for the main chapter menus and transitions, allowing us to further marry our visuals with their brand recognition tactics.

We produced the module by seaming all the audio-visual elements together in Flash to deliver an informative and engaging presentation that would stand out through its uniquely light-hearted approach.

Results

"They loved it. You made me look good."

Tracy Trudell
Sales Manager - Key Accounts
Serta Mattress Company

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Click here to view screen captures of the Serta e-learning module.