Area 50 Inc., Home Page

Moneris Solutions & InfoTouch Corporation VAR Marketing Site

Problem

Moneris partnered with InfoTouch to sell their POS payment solution products throughout the US and needed an effective and efficient way to distribute sales and marketing materials to their many VARs across the country. They wanted a system that would keep their print costs down, ensure consistent branding and allow for frequent and fluid updates.

Solution

A50 added a password-protected marketing section to their site that would allow their VARs to select from a menu of available marketing materials, including direct mail flyers, postcards, sell sheets, and cover letters. Each piece came with choice of six looks, each one targeting a different vertical market, and all were supplied in print-ready PDF format with detailed print instructions. Users could simply download those items they required and print the quantity they needed, taking the onus off Moneris & InfoTouch to pay for print and distribution costs.

For added value, A50 built in a feature to store individual VAR corporate information so that each piece could be quickly customized to include personalized address and logo information on-demand, making the system that much more appealing to the end-user.

Results

The Moneris/InfoTouch VAR Marketing site was a huge success and earned A50 an invitation to meet with the Marketing Director for Moneris US.

View Site

To protect our client's privacy regarding this password protected web site we can only show you screen captures.
View Screen Captures of Moneris InfoTouch VAR Application